From this report on a transitioning website and redesign, what Google Analytics metrics are the most important to measure and why?

Top Channels Sessions Conversions . Sessions . Goal Conversion Rate Direct 200 100.00 Referral Organic Search Petruary 2015 March 2015 Social Email 100 0.90% Source / Mettiers unce Rate Conversion Composions February . March 2015 February... March 2015 New Users 3.131 82.59% 2.586 54.33% 5.47 0D:02:31 0.00% O $0.00 0.00%% (50.009 13 131 09.15% Acquisition Behavior Conversions 1. (direct) / (none) 1,534 140.99%) 56.514 1.327 (6121% 5.05% 8.8 00:03:16 0.00% 0 (903) $0.00 40:00% Sessions %% New New Users Pages Avg- 2. google / organic 490 (15.65%) 76.94% 377 (14.58%) 50.82%% 2.57 30:01:57 0.00% 0 0 %) 50.00 0.03% Sessions Rate ession Duration FE 3. harpy.com / 213 16.80%4 79.81% 170 (857%) 68.22%% 2.46 00:01:17 0 (103%) 50.00 03% 3,131 82.47% 2.582 $4.33% 5.47 00:02:31 4. Warnerpark.com / Referral 126 160234 95.24% 120 (4.84%) 65.08%% 1.83 10:01:03 0.00% 0 0013) 50.00 03%3 1 Direct 1,534 45.05% 5. bing / organic 110 43814 6.36%% 51 (1.97%) 38.18% 4.73 0 (807%) 50.00 0.0394 temait. semalt.com 74 230% 100.00%% 74 100.00% 1.00 0.00% 0 (852) 30.00 0303% J referral 2 Referral 878 72.10% Set up a goal buttons-for- webs bet. com 52 (168% 100.00% 52 (201% 100.00% 0.00% 0 (0 07%) 50.00 43:03% To see outcome metrics, define referral one or more goals. 3 Organic Search 650 50.15% yahoo / organic 48 (153% 77.08% 37 (1.43%) 70.83%% 1.67 CO:DD:48 0 (103%) 50.00 40:03% GET STARTED 4 77.42% 100.00% 47 (1 .8256) 100.00%% 1,00 00:00:50 0 (0035) $0.00 10.00% Social 62 referral 10. m.facebook.com / referral 34 com 97.06 33 (1.28% 88.24% 1.29 GO:00:15 0.00% 0 (0.07%) 50.00 40.00%49 5 Email 42.86% M 1 - 10 of 13 Fatevary 2015 New Visitor Returning Vislor Sessions Users Behavior Conversions 3.131 2.643 17.136 Acquisition Source New Users Bounce Rate Session Goal Duration Completions Goal Value Pages / Session Aug. Session Duration Bounce Rate 00:02:31 54.33% 940 83.72% 787 72.45% 1.80 00:00:58 0.00% $0.00 5.47 O wg for View Aug for Views new har aug for Views dug for Views 0.00% 10 0:00% (30.09 (33.36%) (-67.15%) (-81.921) 10.00% % New Sessions 1. sarpy.com 213 (22.86%) 79.81% 170 (21.80% 58 22% 2.46 00:01:17 0.00% 0 10.00%1 50.00 10.00% 82.47% 2. warnerpark.com 126 (13.4094 05.24%% 120 (15 25%) 15.08%% 1.83 00:01:03 0.00% 0 10.00%) $0.00 40.00% 3. semat semelt.com 74 (7.8743 100.00% 74 (940%) 100.00% 1.00 DO:00:00 0:00%% 0 10.0051 50.00 40.00% Language Sessions %% Sessions website.com 100,00% 52 16.61%) 100.00% 1.00 Do:00:00 D.00% 0 10.00%1 50.00 40.00% 2.759 198 12% 6. Simple- share 100.00% 47 15.97%) 100.00% 1.00 00:00:00 0.00% 0 10.00%) 50.00 40.00% 122 1 3.90% butions.com 3. pl-er 67 |2:14% 6. m.facebook.com 07.06% 33 (4.10%) 88.249% 1.20 00:00: 15 0.00% 0 10.00%) 50.00 10.00% 48 1.47 7. hotelguides.com 31 67.74% 21 (287%) 54.849% 1.84 00:02:04 0.00% 0 (000%) 50.00 10 00% 5. m 1.28%% 28 100.00% 28 (3.56%) 100.0095 1.00 00:00:00 0.00%% 0 10.00') $0.00 40.00% 6. na-ru 32 |0.70% share-butions.com 7. It 19 1 0.61% 9. visitnebraska.com 25.00% 10.49%) 57.14% 2.96 00:01:30 0.00 0 10.00%) $0.00 10 00% 8. an 019% 10. omaha.com 27 CRAT 74.07% 20 (2.5%) 55.56% 2.74 00:02:28 0.00% 0 10.0051 50.00 40.009 9. an-gb 0 19% Rows 1 - 10 of ?7 019%