From your personal experience, select a product (goods or services) that you know something about using the Full Analytical Criteria Method:

Develop a list of at least five Customers that might be associated with the product.

Prioritize the Customers using an L-Shaped Matrix.

Develop a list of at least five Requirements that might be associated with the product.

Prioritize the Requirements for each Customer using an L-Shaped Matrix.

Create the Customer Weighted Requirements Prioritization Matrix

Provide your assessment of the priorities for the Customers, the Requirements, and the final Weighted Requirements priorities