Question: A one-sided message is more effective than a two-sided message because the key position can be reinforced more directly to the audience without discussing any

A one-sided message is more effective than a two-sided message because the key position can be reinforced more directly to the audience without discussing any possible negatives to the product or service.

Group of answer choices

True

False

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

MKT500 Week 7 Discussion Board I have attached the question, lecture notes, and an example of a student's response to the questions. Running head: KEYSAN NATURALS COMPANY: AIDA PRINCIPLE Keysan...

Conduct an internet search to find an organization that lists its mission and vision statement on its website. What do the mission and vision statements communicate? How might the organization use...

The Final Paper demonstrate of the reading as well as the discussion ponts. The purpose of this assignment is to the concepts studied in this into a cohesive and paper. The Final Paperwill be titled...

CERTIFICATE IV IN FINANCE AND MORTGAGE BROKING - FN540820 Page 1 UNIT 9 MANAGE PERSONAL AND PROFESSIONAL DEVELOPMENT Unit Code: BSBPEF501 This unit describes the skills and knowledge required to...

please help me with a Introduction and Conclusion but remember to include in text references of the sources i consulted in the intro Question 4.1: integrated Marketing Communication (IMC) plan A)...

303 DEVELOPING A PROGRAM PHILOSOPHY AND RATIONALE STATEMENT Previous chapters have discussed the processes used in developing new courses and improving programs and fields of study. Each of these...

Evaluate the launch of the Z3 by BMW and why did BMW use the James Bond movie for its launch? What are the Pros and Cons of using the James Bond movie? Launching the BMW Z3 Roadster January 1996...

P A R T TW H R E E I L S O N , Providers of Health Services Q U A S H E 1 9 9 7 B U 141 Copyright 2008 Cengage Learning, Inc. All Rights Reserved. May not be copied, scanned, or duplicated, in whole...

Based on the following Case study on LEGO Answer the following 4 questions. 1. What are LEGO's values and corporate identity? (/3) How did these develop over time (prior to LEGO Media Int'l)? 2. How...

Give your opinion. and give me proper explanation. After reading the attached article, please write a paragraph as article summary and then respond to the following questions: Are there other ways of...

Explain why fluorine forms only one oxoacid, HOF.

For each company: Compute the components of the cash flow diagram (i.e. Arrows 1-5). . Draw the free cash flow diagram and label it with cash flow dollar amounts and arrows pointing in the...

In a Pap test, the doctor brushes cells from the: cervix. meatus. vagina. ovary. uterus.

When older adults have difficulty with transportation and communication, or may be reluctant to request needed assistance to which they are entitled, they may be in need of: Group of answer choices...