From your textbook, read "Application Case $5\mathrm{.}7$ Understanding Why Customers Abandon Shopping Carts Results in a $$10$ Million Sales Increase." Based on the case, answer the following questions:

How did Lotte.com use analytics to improve sales?

What were the challenges, the proposed solution, and the obtained results?

Do you think e$-$commerce companies are in better position to leverage benefits of analytics? Why? How?

Part $2$:

Comment on at least one of your classmate's responses for Question $3$ above $($i$.$e$.,$ whether e$-$commerce companies are in better position to leverage benefits of analytics$).$

In your comment, provide a counter example illustrating why his$/$her reasoning might be wrong.

For instance,

If your classmate said e$-$commerce companies are in better position to leverage benefits of analytics, you would provide at least one example explaining why they may face a challenge to leverage benefits of analytics.

However, if your classmate said e$-$commerce companies are NOT in a better position to leverage benefits of analytics, you would provide at least one example explaining why they may actually be in a better position to leverage benefits of analytics.