Full case & information is given below, nothing new to add here

Mohammad Salam, a researcher at North South University, made the following notes about several of his clients to you, a newly hired trainee who has just graduated from college: Client A is a consumer packaged goods manufacturer with a well-established brand name. The client has focused on manufacturing and distribution for years while the marketing program has been set on auto pilot. All had worked fine, though there was a hint of emerging problems when, in the preceding year, market share had fallen slightly. Now, our client has just reviewed the current market share report and notices that over the previous 12 months, the companys share has gradually eroded 15%. When market share falls, clients are eager to learn why and to take corrective action. In these situations we know immediately the problem is that we dont know what the problem is. There are many possible causes for this slippage. We need to determine the research design needed. Second, Client B is a manufacturer of several baked goods products sold in grocery stores throughout the country. Marketing is divided into five regional divisions in the United States. The five divisions have had total autonomy over their advertising, though all of them have used TV advertising almost exclusively. Each division has tried several different TV ad campaigns; some were thought to be successful and others not as successful, but no one had ever formally evaluated the ad expenditures. A new marketing VP now wants to evaluate the advertising. Shes interested in knowing not only the sales of the clients products sold during the different campaigns but also what happened to sales of competitors brands. In this case, the client needs us to describe sales by SKU in the clients product cate- gory for each TV market and for each time period associated with each ad campaign. What research design do you recommend? Finally, Client C is in a very competitive category with equal market share of the top three brands. Our client is convinced that it has changed every marketing-mix variable possible except for package design. Since the three competitive brands are typically displayed side- by-side, Client C wants us to determine what factors of package design (e.g., size, shape, color, texture) cause an increase in awareness, preference for, and intention to buy the brand. What do you recommend for the appropriate research design?

2. For each research design that you select, find the possible dependent, independent and extraneous variables. (2.5) MKT 470.2 3. Recall the longitudinal study on cookie company we learnt in class. You need to apply that knowledge in these three cases and discuss for which client conducting a two wave the longitudinal study is appropriate? And How would you do it? (2.5) 2. For each research design that you select, find the possible dependent, independent and extraneous variables. (2.5) MKT 470.2 3. Recall the longitudinal study on cookie company we learnt in class. You need to apply that knowledge in these three cases and discuss for which client conducting a two wave the longitudinal study is appropriate? And How would you do it? (2.5)