Question: Full Marks: 30 Time 1 hour Answer any 3 questions. Each question carries 10 marks 1. Philip Kotler defined marketing management as the art and

Full Marks: 30 Time 1 hour Answer any 3 questions. Each question carries 10 marks 1. Philip Kotler defined marketing management as the art and science of choosing target markets and getting, keeping, and growing customers through creating delivering, and communicating superior customer value. Explain this definition with the help of some real-life examples. 2. Give some examples of environmental factors which might influence a business entity. 3. Explain any 2 of the following concepts (5X2-10) a. BCG matrix b. Porter's five forces theory c. Porter's value chain

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