Full Name: ___________________ Full Name: ___________________ Full Name: ___________________

Full Name: ___________________ Full Name: ___________________ Full Name: ___________________

Global Marketing: Kit Kat Mail

1. Which elements of the marketing mix were standardized and which were adapted? Justify your answers.

2. Is Kit Kat Mail an example of co-branding or co-marketing? Justify your answer.

Ethical Issues in Marketing

1. List one ethical issue in marketing. Describe the issue, making sure to include which area(s) of marketing the issue affects (e.g., product, price, place, promotion, research, etc.).

2. What is a strategy the organization could use to avoid, mitigate, or resolve this ethical issue?