Question: Fully specified designs rarely spring, fully formed, from a designer's imagination. The design activity will generally pass through several key stages: concept generation; concept screening;

Fully specified designs rarely spring, fully formed, from a designer's imagination. The design activity will generally pass through several key stages: concept generation; concept screening; preliminary design; evaluation and improvement; and prototyping and final design. Use IDEO (https://www.youtube.com/watch?v=izjhx17NuSE) as case study and explain their product innovation using the theoretical frameworK

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