Function SWOT - 3-5 comments per section (complete thoughts)

Strengths (5 marks):

• Great ending equity.

Weaknesses (5 marks):

Opportunities (5 marks):

Threats (5 marks):

Conclusions (10 marks):

Implications (10 marks):

REFRENCE

Industry:	Y11 Actual	Y12 Actual	Y13 Actual	Y13 Projection	Variance vs.	Y13 Industry Average	Var. vs
Company:	Y12	Y13 Proj.	Y13 Actual
President:	+/- %	+/- %	+/- %
Investor Expectations Measurements:	Y13 IE Variance
Earnings Per Share ($)	4.35	4.04	2.43	5.17	-40%	-53%	2.85	-15%	3.50	-30.57%
Return On Equity (%)	34.50%	24.80%	12.70%	25.20%	-49%	-50%	18.8	2%	23.00%	-44.78%
Stock Price ($)	113.88	60.6	25.16		-58%	#DIV/0!	40.37	#DIV/0!	65.00	-61.29%
Image Rating (#)	84	78	70	83	-10%	-16%	75	53%	72	-2.78%
Credit Rating	A-	B	B-	A-			B-		B+
Days Inventory	85	161	319	319	98%	0%	153	-100%	25	1176.00%
CSRC Initiatives ($/unit)	0.94	0.5	0.62	1.1	24%	-44%	0.62	0%	FIR / Calculate
Market Share %	47.75	41.88	28.28	42.6	-32%	-34%	37.44	-24%
Net Sales Revenue ($):
Internet	122897	127452	129209	171590	1%	-25%	166338	-22%
Wholesale	476158	468502	385801	545651	-18%	-29%	460204	-16%
Private Label	53407	61039	33589	58645	-45%	-43%	38887	-14%
Total	652462	679787	592970	774672	-13%	-23%	720837	-18%
Operating Costs ($):
Cost of Pairs Sold	351031	345904	307936	396891	-11%	-22%	353851	-13%
Wharehouse Expenses	49040	51329	50903	61729	-1%	-18%	64233	-21%
Marketing Expenses	102233	125,469	125159	129851	0%	-4%	185357	-32%
Admin Expenses	18549	21701	22537	22538	4%	0%	21970	3%
Total	520853	544403	506535	611009	-7%	-17%	625411	-19%
Profitability Measures:
Gross Profit ($)	301431	333883	285034	377781	-15%	-25%	366986	-22%
Gross Profit Margin (%)	46.2	49.1	48.1	48.77	-2%	-1%	50.9	-6%
Operating Profit ($)	131609	135384	86435	163663	-36%	-47%	95425	-9%
Opeerating Profit Margin (%)	20.2	19.9	15.1	21.1	-24%	-28%	13.2	14%
Net Profit ($)	86031	79467	47769	101828	-40%	-53%	53056	-10%
Net Profit Margin (%)	13.2	11.7	7.9	13.1	-32%	-40%	7.4	7%
Selected Financial Measures ($):
Cash On Hand	43544	19160	0	28308	-100%	-100%	34605	-100%
Total Assets	612059	620107	331621	638380	-47%	-48%	652036	-49%
Total Liabilities	324054	267783	245946	183674	-8%	34%	276482	-11%
Retained Earnings	164065	77499	47769	344514	-38%	-86%	53056	-10%
Ending Equity	288005	352324	400634	454706	14%	-12%	375554	7%
Note: +/- 5% variance must be presented in BOLD "RED NEGATIVE)" or "BLACK (POSITIVE)" type.
				Not Available		IE - Investor Expectations
CSRC INITIATIVES	Y11 Actual	Y12 Actual	Y13 Actual	Y13 Projection	Variance vs.
Y12	Y13 Proj.
+/- %	+/- %
Ethics Training / Enforcement	400	400	400	400	0%	0%
Cafeteria / On-Site Child Care	0	0	600	600	#DIV/0!	0%
Ventilkation / Lighting / Safety	0	0	0	0	#DIV/0!	#DIV/0!
Supplier Code of Conduct	0	0	0	0	#DIV/0!	#DIV/0!
Note: +/- 5% variance must be presented in BOLD "RED NEGATIVE" or "BLACK POSITIVE" type.

Industry:	Y11 Actual	Y12 Actual	Y13 Actual	Y13 Projection	Variance vs.	Y13 Industry Average	Var. vs	Industry
Company:	Y12	Y13 Proj.	Y13 Actual	Average
VP AP:	+/- %	+/- %	+/- %	References
	CI / FIR
Internet - Comparative Competitive Efforts:
Retail Price	86	86	93	89.44	8%	4%	86.19	8%
S/Q Rating	6.8	6.9	6.9	6.9	0%	0%	6.2	11%
Search Engine Advertising	0	0	0	5531	#DIV/0!	-100%	5.625	-100%
Pairs Sold	250	240	240	326	0%	-26%	377	-36%
Market Share	11.5	9	8	11.4	-11%	-30%	12.5	-36%
Operating Profit Margin (%)	40.8	39.9	37	43.7	-7%	-15%		#DIV/0!
Wholesale - Comparative Competitive Efforts:
Wholesale Price	61	61	66	63.44	8%	4%	58.81	12%
S/Q Rating	6.8	6.9	6.9	6.1	0%	13%	6.2	11%
Model Availability	350	395	497	310	26%	60%	411	21%
Brand Advertising	15000	15500	16500	14375	6%	15%	18063	-9%
Rebate Offer	5	5	5	4.7	0%	6%	5	0%
Retailer Support	3500	3500	2750	3200	-21%	-14%	3938	-30%
Retail Outlets	700	1510	1288	1288	-15%	0%	1742	-26%
Celebrity Appeal	0	60	60	60	0%	0%	100	-40%
Brand Reputation	70	84	78	78	-7%	0%	75	4%
Pairs Sold	1586	1457	1100	1533	-25%	-28%	1692	-35%
Market Share	13.9	11.7	8.1	13.2	-31%	-39%	12.5	-35%
Operating Profit Margin (%)	23.4	19.9	17.6	26.3	-12%	-33%	17.6	0%
Private Label - Comparative Competitive Efforts:
Offer Price	32	37	37	37	0%	0%	38.12	-3%
S/Q Rating	3.5	5.2	5.3	5.3	2%	0%	6.1	-13%
Pairs Sold	443	446	218	449	-51%	-51%	287.88	-24%
Market Share	24.5	21.9	9.5	19.5	-57%	-51%	12.51	-24%
Note: +/- 5% variance must be presented in BOLD "RED NEGATIVE" or "BLACK POSITIVE" type.
CORPORATE OPERATING REPORT:	Y11 Actual	Y12 Actual	Y13 Actual	Y13 Projection	Variance vs.
Y12	Y13 Proj.
+/- %	+/- %
Net Sales Revenue ($):
Internet	24265	23640	25320	34393	7%	-26%
Wholesale	98013	92258	78602	107994	-15%	-27%
Private Label	14176	16502	8066	16613	-51%	-51%
Total	136814	135299	112272	159403	-17%	-30%
Operating Expenses:
Cost of Pairs Sold	62647	59482	47061	66963	-21%	-30%
Warehouse Expenses	10552	10460	10012	12617	-4%	-21%
Marketing Expenses	23562	27187	25821	27046	-5%	-5%
Administrative Expenses	3858	4301	4248	4546	-1%	-7%
Total	100619	101430	87142	111172	-14%	-22%
Operating Profit ($)	36195	33869	25130	48231	-26%	-48%
Operating Profit Margin( %)	26.46%	25.03%	0.2238314094	30.26%	-11%	-26%
Note: +/- 5% variance must be presented in BOLD "RED NEGATIVE" or "BLACK POSITIVE" type.