Question: Functional Level Use the three step p rocess propo sed by the book to identify the Mcdonalds prim ary and secondar y stakehold ers. Then,

Functional Level

Use the three step process proposed by the book to identify the Mcdonalds primary and secondary stakeholders. Then, use the Potential to Threaten/Potential to Cooperate Matrix to classify each stakeholder. Explain what steps Mcdonalds can take to manage each group of stakeholders.

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