Question: g Concepts ( 2 4 W ) Firm ABC ' s marketing team is convinced their primary products are superior to their competitors but their

g Concepts

(24

)

Firm ABC

'

s marketing team is convinced their primary products are superior to their competitors but their sales are declining. A consulting firm tells Firm ABC that they need to focus more on the benefits and experiences provided to the firm's customers and focus less on the specific products. What does Firm ABC appear to suffer from?

.

marketing immersion

.

marketing myopia

.

market offering dystopia

.

demand focus

.

value proposition

g Concepts (24W) Firm ABC 's marketing team is convinced their

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