Question $8(1\mathrm{.}25$ points$)$

Genesis Technology's marketing team is convinced their primary products are

superior to their competitors' products; however, Genesis's sales are declining. A

consulting firm tells Genesis Technology that they need to focus more on the

benefits and experiences they provide to the firm's customers and focus less on the

specific products they make. What does Genesis Technology appear to suffer from?

marketing myopia

marketing immersion

demand focus

value proposition