g Enabled: Test $4-$ Fall $2024$

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Viral marketing refers to

Multiple Choice

a digitally enabled promotional strategy that encourages individuals to forward marketer$-$initiated messages to others via email, social networking, and blogs.

a subversive program that automatically transfers viruses from one website to another.

an embedded message that causes a pop$-$up screen to appear every time a user types in a specific word.

an online multilevel marketing promotion that awards participants based upon how many friends they "like" on personal social networking sites such as Facebook.

$$ malicious malware that is used to create doppelgangers on competitors' websites.

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