g Research

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Question $21(1$ point$)$

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Sales dropped $30$ percent from last quarter, but no on can agree on why it happened. Some think it must be a new competitor in the market, some think it was an illadvised change in the promotional message, some blame short staffing in customer support. What kind of market research should you engage in to find out what factor is behind the sales drop?

A$)$ Close$-$ended

B$)$ Descriptive

C$)$ Exploratory

D$)$ Causal

E$)$ Open$-$ended