g. The trait dimension most relevant to consumer behavior is the extent to which consumers are inner-directed versus outer-directed. 1) Inner-directed individuals consume to express a unique sense of self and tend to be classified as idiocentrics (having an individualistic orientation). 2) Outer-directed individuals consume to please others and fit in and tend to be classified as allocentrics (having a group orientation). 3) These two orientations differ in the areas of contentment, health consc

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