Question: G23 B C D E F G H J K L M A 12 Maximum Radio Ads (1 min) (x4) 13 Cost 14 Radio Ad

G23 B C D E F G H J K L M A 12 Maximum Radio Ads

G23 B C D E F G H J K L M A 12 Maximum Radio Ads (1 min) (x4) 13 Cost 14 Radio Ad cost Audience Cost per Max Ads Ad per week 15 Medium per Ad 16 800 12 17 Objective: Maximize audience coverage 5,000x4 + 8,500x2 + 2,400x3 + 2,800X4 925 5 TV Spot x1 Daily Newspaper x2 Radio spot (30 sec) X3 Radio spot (1 min) X4 5,000 8,500 2,400 2,800 18 290 25 19 380 20 20 21 22 23 24 25 26 27 28 1. NO MORE THAN 12 TV ADS CAN BE USED 2. NO MORE THAN 5 NEWSPAPER ADS CAN BE USED 3. NO MORE THAN 25 OF THE 30-SECOND RADIO ADS CAN BE USED 4. NO MORE THAN 20 OF THE 1-MINUTE RADIO ADS CAN BE USED 5. TOTAL AMOUNT SPENT CANNOT EXCEED $8,000 6. TOTAL NUMBER OF RADIO ADS MUST BE AT LEAST 5 7. TOTAL AMOUNT SPENT ON RADIO ADS MUST NOT EXCEED $1,800 29 30 31 32 33 34 35 36

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