Question: Gameplay Final Report - Due June 2 9 Far more important than the simulation results is the degree of consideration and reflection on the marketing
Gameplay Final Report Due June Far more important than the simulation results is the degree of consideration and reflection on the marketing decisions made in the game, and which form the foundation of your Marketing Plan Paper. After completing the simulation, each student will prepare a marketing plan document reflecting on the company's past results and planning for future successes. This will be due :pm June in the Term Project assignment folder. The paper should be no more than pages excluding title page and references.Your marketing plan should clearly and concisely answer the following questions: Did you meet your SMART objective? Why or why not? What do you think you could have or should have done to perform better in the simulation? If you continued to be the marketing decision maker for this company, what would your SMART marketing goal look like for the next year the equivalent of four more roundsturns Would you change your target market? To what and why or why not Would you change your product strategy? To what and why or why not Would you change your pricing strategy? To what and why or why not Would you change your distribution strategy? To what and why or why not Would you change your positioning? How and why or why not Would you change your promotions? How and why or why not
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