Marketing Plan Assignment Far more important than the simulation results is the degree of consideration and reflection on the marketing decisions made in the game, and which form the foundation of your Marketing Plan Presentation. After completing the simulation, everyone will prepare a 15- minute marketing plan presentation reflecting on the company's past results and planning for future successes. Your marketing plan presentation or paper should clearly and concisely answer the following questions: 1. Did you meet your SMART objective? Why or why not? What do you think you could have or should have done to perform better in the simulation? 2. If you continued to be the marketing decision- maker for this company, what would your SMART marketing goal look like for the next year (the equivalent of four more rounds)? 3. Would you change your target market? To what and why (or why not)? 4. Would you change your product strategy? To what and why (or why not)? 5. Would you change your distribution strategy? To what and why (or why not? 6. Would you change your pricing strategy? To what and why (or why not)? 7. Would you change your positioning? How and why (or why not)? 8. Would you change your promotions? How and why (or why not? 9. What contingency plans do you have for changing market conditions and your competition