Game-Pro is a small start up company that develops action-oriented home video games. An outside marketing research firm - using a combination of demographic and psychologic variables- has broken the overall game market into three major segments (shooters, pals & gals, and young kidz. Because Gamepro currently lacks the financial resources to compete in all three segments, the marketing manager must decide which of the three the company will pursue as its primary segment. if you were the marketing manager which criteria would you use to compare the attractiveness of each of those segments

UESTION GamePro is a small start p company that develops action-oriented home video games and marketing research term using a combination of demographic and psychographic variables has broken the overall game market into the maior segment Shooters Pais & Gals and Young Kidu. Because Gamefro currently lacks the financial resources to compete in alle segments, the marketing manager must decide which of the three the company will pursue as is primary segment if you were the marketing manager of this company, which crter would you use to compare the activeness of each of those segments Explain and discuss More that the question is not asking you to choose one based on the limited information here is asking you what information you would compare in order make a decision T. ALT F10 (PC) ALTFNF10 (Mac)