GamePro is a small start$-$up company that develops action$-$oriented home video games. An outside marketing research firm $-$ using a combination of demographic and psychographic variables $-$ has broken the overall game market into three major segments: Serious Gamers, Pals & Gals, and Young Kidz. Because GamePro currently lacks the financial resources to compete in all three segments, the marketing manager must decide which of the three the company will pursue as its primary segment. If you were the marketing manager of this company, which criteria would you use to compare the attractiveness of each of those segments? Note that you are not being asked to choose one. Explain and discuss the criteria.