Gamification involves applying game$-$based thinking to a brand, business or organisation to

engage and develop loyalty. Research shows that gameplay itself stimulates the human brain

$($releasing dopamine$)$ and the now$-$proven mechanics from gaming can be brought into

marketing, and especially mobile marketing. Some key features of gamification applied to

digital marketing are:

$$ creative concept to engage

$$ game mechanics to encourage play $($badges$,$ points, leader boards

$$ levels, interactions$)$

$$ game dynamics can be altered to reward and even penalise

$$ game currencies to provide the motivation $$ this can be financial

$$ status, need for doing good, pleasure and influence

With the aforementioned in mind, apply the relevant gamification elements described above

by Chaffey and Chadwick to Nestl$$ and explain how Nestl$$ has used gamification to engage

and develop loyalty to their brand resulting in more brand loyalty by using relevant examples

from the case study.