Question: Gap Analysis Purpose of gap analysis When you would use it ? What type of information you would gather ? ( key = performance vs
Gap Analysis
Purpose of gap analysis
When you would use it ?
What type of information you would gather ? ( key = performance vs expectations/importance )
How to interpret the output ? (Eg: how do you determine which areas to focus on improving)
- gaps between service deliver and
importance
- identify attributes where doing well/.
poorly against competition
Decisions you can make ( eg: give example of tactical changes to marketing service mix and also example of more strategic decisions )
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