Question: Gap Analysis Purpose of gap analysis When you would use it ? What type of information you would gather ? ( key = performance vs

Gap Analysis

Purpose of gap analysis

When you would use it ?

What type of information you would gather ? ( key = performance vs expectations/importance )

How to interpret the output ? (Eg: how do you determine which areas to focus on improving)

- gaps between service deliver and

importance

- identify attributes where doing well/.

poorly against competition

Decisions you can make ( eg: give example of tactical changes to marketing service mix and also example of more strategic decisions )

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