What are pros and cons of database marketing and what can consumers do to protect themselves and

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What are pros and cons of database marketing and what can consumers do to protect themselves and their privacy from unwanted or intrusive advertising and promotion campaigns?

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:40 AM

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What are pros and cons of database marketing and what can consumers do to protect themselves and

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According to marketers database marketing creates value for consu...View the full answer

Advertising and Integrated Brand Promotion

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