GAP, Inc. Case #$6$ Page C$-76$ to C$-86$ Please read entire assignment below before you begin.

This assignment has a rubric which details what is required to successfully complete the assignment.

This is based on the work we have done for chapters $2$ & $3.$ Please see the lecture, rubric, and video for guidance. Send me your questions if you are not sure.

Read the case and do the following:

Do an External Environment Analysis to discover the Opportunities and Threats for GAP; Analysis must include the following:

a$.$ General External Environment Analysis $$ Research on$-$line all $8$ segments of the General External Environment which can influence businesses and detail findings in your post. Detail both the actual situation and emerging trends; students may know some impacts from watching the news so use them!

b$.$ Industry Environment Analysis $$ discuss the industry in which Gap operates using Porter$$s $5$ Forces Analysis:

Intensity of rivalry $$ INFLUENCED BY

Threat of new entrants or barriers to entry$/$exit

Bargaining power of suppliers

Bargaining power of buyers

Threat of Product Substitutes $$ switching costs

c$.$ Competitor Environment Analysis

Who are GAP$$s direct competitors?

Why are they direct competitors?

What are the key success factors of this industry?

On what basis do customers choose in this industry?

Do an Internal Environment Analysis to discover the Strengths and Weaknesses of CrossFit; Analysis must include the following:

a$.$ What are GAP$$s tangible and intangible resources? Provide details and explain why!

b$.$ How do these resources get teamed together to form capabilities? Be specific!

c$.$ Which of GAP$$s capabilities are Core Competencies? State two or three based on your capabilities stated above.

d$.$ Where in the value chain does GAP create value? Why do these steps in the value chain create value? Are there any weaknesses in the value chain? Why are they a problem?

Take the Strengths, Weaknesses, Opportunities and Threats and layout a SWOT matrix based on your analysis above.

Please show all your research for both the External Analysis and Internal Analysis.