Question: Gary wants to create a perceptual map for positioning using the attribute - based approach. He comes to you for advice as to how he

Gary wants to create a perceptual map for positioning using the attribute-based approach. He comes to you for advice as to how he should get started on this. What is the first step you would advise Gary to undertake?
A. Motivating
B. Hygiene
C. Extra
D. Bonus

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