Question: GemTech sold equipment that provided $ 1 5 thousand in initial contribution and $ 2 thousand in annual contribution for 2 years ( with payments

GemTech sold equipment that provided $15 thousand in initial contribution and $2 thousand in annual contribution for 2 years (with payments at year end). The customer attrition from year 1 to 2 was 5%. The discount rate was 20%.
GemTech's marketing strategy was to use Google Ads. The company paid $5 thousand to Google Ads to achieve one sale.
What was the company's lifetime value to customer acquisition cost ratio? The correct answer is 3.6, please explain fully

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