General Environment Analysis A. Seven Segments (briefly describe) 1. Elements within Segments (briefly describe) II. Industry Environment Analysis (Five Forces) A. Five Forces (briefly describe) 1. Factors (briefly describe entry barriers and factors that make each force high) III. Competitor Analysis A. Five Components 1. Questions within each Component IV. Internal Analysis A. Value Chain Analysis 1. Eight Areas (briefly describe) B. Stakeholder Analysis 1. Three Types of Stakeholders (include examples shown) C. Financial Ratio Analysis 1. Five Ratio Types (briefly describe and include one example for each type) D. Sustainable Competitive Advantage Analysis 1. Resources (two types-briefly describe) 2. Capabilities (briefly define) 3. Core Competencies (briefly define) 4. Competitive Advantage (briefly define) 5. Sustainable Competitive Advantage (list and briefly describe VRIN criteria).

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