Walmart used the same strategy that it did for its American shoppers when it made its entry
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Question:
Walmart used the same strategy that it did for its American shoppers when it made its entry into China. They thought the same magic words they use in America, "Everyday Low Prices" would work in China too. However, this backfired. What could be the possible reasons for this?
Related Book For
Understanding Business Ethics
ISBN: 9781506303239
3rd Edition
Authors: Peter A. Stanwick, Sarah D. Stanwick
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