Question: General Tech, a medium - sized medical technology company, has been successful in its research and development but needs to improve its ability to distribute

General Tech, a medium

-

sized medical technology company, has been successful in its research and development but needs to improve its ability to distribute its product in the valuable European market. Which of these actions would be most likely to lead to most long

-

term success for General

s European sales?

Group of answer choices

Merging with a soft drinks manufacturer operating in Europe

Acquiring a company that has a successful medical technology sales force in Europe so that General can gain access to its distribution channels

Contacting its congressional representative to request higher tariffs on European technology products

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