Generating ideas

All$-$day ideation sessions with employees pitching product concepts

Plans for new manufacturing lines to meet potential demand

Prototype released to select cities

Experimenting with recipes to adjust seasoning and structural integrity

Building a pilot plant, hiring and training new employees

Reinvent the crunchy taco and traditional Mexican cuisine

Rounds of testing with consumers

Collaborating with Frito$-$Lays technical teams

Illustrations and edible mock$-$up