Question: Generic Electronics is introducing a new electronic device with cutting-edge technology. The managers are expecting the product life cycle, from introduction to decline, will last

Generic Electronics is introducing a new electronic device with cutting-edge technology. The managers are expecting the product life cycle, from introduction to decline, will last about 3 years before this device is replaced by a newer version of the technology.

How should Generic Electronics's marketing managers adjust this device's branding throughout the four stages of the product life cycle?

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