Question: Generic Electronics is introducing a new electronic device with cutting-edge technology. The managers are expecting the product life cycle, from introduction to decline, will last

Generic Electronics is introducing a new electronic device with cutting-edge technology. The managers are expecting the product life cycle, from introduction to decline, will last 3 years before the device is replaced by a newer version of the technology.

Explain what type of brand message that Generic Electronics should send to its potential customers. Explain how branding is used through the product life cycle stages.

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