Generic markets should not include any product‑related terms. A generic market can have several related product‑markets. And a product is offered to a product‑market that is a part of a larger generic market. Question 1 is answered to help you get started.

 

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1. Generic market: Security for families in the world a. Product market: Homeowner's insurance for financial security for home-owning families in the United States. b. Product market: Guards for physical security for wealthy families in the world. c. Product market: Smoke alarms for mental security for families in the developed countries. 2. Generic market: Summer educational (learning) opportunities for preteen kids in large cities like Chicago a. Product market: b. Product market: c. Product market: 3. Product: Sony Handycam digital video camera-recorder a. Product market: b. Generic market: 1. Generic market: Security for families in the world a. Product market: Homeowner's insurance for financial security for home-owning families in the United States. b. Product market: Guards for physical security for wealthy families in the world. c. Product market: Smoke alarms for mental security for families in the developed countries. 2. Generic market: Summer educational (learning) opportunities for preteen kids in large cities like Chicago a. Product market: b. Product market: c. Product market: 3. Product: Sony Handycam digital video camera-recorder a. Product market: b. Generic market: