In your course textbook, review Table 8-1 Potential Export Problems on page 250. Read the entrepreneurial spotlight on Oscar Farinetti with Eataly, on page 255. Consider that Eataly is now located in three of the top ten wealthiest cities in the world and wants to locate in Shanghai. In your role as market entry strategist, identify and describe, in detail, three barriers Eataly faces as it exports products to Shanghai.

 

Textbook: Keegan, W. & Green, M. (2020). Global Marketing (10th ed.). Boston, MA: Pearson. ISBN: 978- 0134899756*