Question: Geographic segmentation, demographic segmentation, psychographic segmentation, and behavioral segmentation are the four common methods of market segmentation. Chase used one method to divide its customers

Geographic segmentation, demographic segmentation, psychographic segmentation, and behavioral segmentation are the four common methods of market segmentation. Chase used one method to divide its customers into transactors, revolvers, and dormants. Transactors are those who paid their balances off in full each month to avoid paying interest fees. Revolvers are those who did not pay off their balances in full each month. Dormants are those who carried, but did not use their cards frequently. Which market segmentation method did Chase use to identify transactors, revolvers, and dormants? Group of answer choices

Demographic segmentation

Behavioral segmentation

Geographic segmentation

Psychographic segmentation

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