GEORGE BROWN CMMK2034 - Advanced Communication for Marketers Executive Summary Assignment - Fall 2022 Due: Submit...

Transcribed Image Text:

GEORGE BROWN CMMK2034 - Advanced Communication for Marketers Executive Summary Assignment - Fall 2022 Due: Submit Word or PDF file on Blackboard - Week Seven Value: 20% The executive summary (ES) is a synopsis of a longer report. It is typically placed at the beginning of a full report, although it can sometimes stand alone. The ES extracts the most essential information from the full report so that readers can, in a quick, short read, learn the key points of the full report. An effective ES should provide the reader with: the subject of the full report key points and main ideas any decisions that need to be made (not applicable here) action alternatives with their cost/benefit quantified (not applicable here) recommendations (not applicable here) information on where to find more information if needed For the purposes of this assignment, you are going to write an ES for an oral report. As a rule, the ES is one- tenth the length of the full report, but it should never be longer than it needs to be. Generally speaking, this ES will be about one and a half pages in length. Use this recommendation as a barometer reading: if your report is much shorter than that, then ask yourself if you've included all the pertinent information. If your ES is much longer than a page and a half, read over your report to see if you've included unnecessary details. Your task: Via a Google search, find and download or purchase the following podcast which aired on June 28, 2021: "Savage" Telling Our Twisted Histories. Created and Narrated by Kaniehtiio Horn. CBC Podcasts. 1. The episode is 23:31 minutes long, so tune in when you have time to listen to the full episode, and plan to listen to it at least three times over the next few weeks. 2. As you listen to the report, take notes. 3. Introduce the report as per the samples on Blackboard. 4. Summarize the key points of the report Look for words and phrases that denote important ideas, such as first, next, finally, as a result, central, major, principal, consequently) Create Do not include the opening and closing credits in the report Do not include the "hook" at the beginning of the report. It's purpose is simply to pull in the listener of the full report 5. Create effective headings for the ES Use these headings to create an outline 6. Present information in a consistent order Fill in the outline with key information from the full report If you choose to not use headings (and that's an option), be sure your topic sentences clearly lead the reader from key point to key point 7. Eliminate nonessential details and information Include only the key points Do not include any information that is not in the full report 8. Be concise In what order has the information been presented within the full report? Follow this order within the ES, unless there is another organizational option that would work better ontent: ormat: ubmit your Executive Summary on Blackboard in a standard word-processed format. you bring a rough draft of this assignment to our class session in Week Six, I'll review it with you and nswer any questions you have about content, format, or writing. The ES is typically no more than 10 percent of the full report; as this ratio is more difficult to judge when creating a written ES for an oral report, let conciseness be your guide! Typically you should be able to summarize the report in a page or a page and a half. irading Rubric: Writing/Clarity of Ideas: Your sentences are clear, grammatically correct, and logical Your submission is free of editing and spelling mistakes 5 You have not included the introductory story, if used (as instructed) You have included the most important key points Your summary is easy to understand and is well organized You follow one of the formats provided to you on Blackboard You have introduced the report as per the samples on Blackboard 1 GEORGE BROWN CMMK2034 - Advanced Communication for Marketers Executive Summary Assignment - Fall 2022 Due: Submit Word or PDF file on Blackboard - Week Seven Value: 20% The executive summary (ES) is a synopsis of a longer report. It is typically placed at the beginning of a full report, although it can sometimes stand alone. The ES extracts the most essential information from the full report so that readers can, in a quick, short read, learn the key points of the full report. An effective ES should provide the reader with: the subject of the full report key points and main ideas any decisions that need to be made (not applicable here) action alternatives with their cost/benefit quantified (not applicable here) recommendations (not applicable here) information on where to find more information if needed For the purposes of this assignment, you are going to write an ES for an oral report. As a rule, the ES is one- tenth the length of the full report, but it should never be longer than it needs to be. Generally speaking, this ES will be about one and a half pages in length. Use this recommendation as a barometer reading: if your report is much shorter than that, then ask yourself if you've included all the pertinent information. If your ES is much longer than a page and a half, read over your report to see if you've included unnecessary details. Your task: Via a Google search, find and download or purchase the following podcast which aired on June 28, 2021: "Savage" Telling Our Twisted Histories. Created and Narrated by Kaniehtiio Horn. CBC Podcasts. 1. The episode is 23:31 minutes long, so tune in when you have time to listen to the full episode, and plan to listen to it at least three times over the next few weeks. 2. As you listen to the report, take notes. 3. Introduce the report as per the samples on Blackboard. 4. Summarize the key points of the report Look for words and phrases that denote important ideas, such as first, next, finally, as a result, central, major, principal, consequently) Create Do not include the opening and closing credits in the report Do not include the "hook" at the beginning of the report. It's purpose is simply to pull in the listener of the full report 5. Create effective headings for the ES Use these headings to create an outline GEORGE BROWN CMMK2034 - Advanced Communication for Marketers Executive Summary Assignment - Fall 2022 Due: Submit Word or PDF file on Blackboard - Week Seven Value: 20% The executive summary (ES) is a synopsis of a longer report. It is typically placed at the beginning of a full report, although it can sometimes stand alone. The ES extracts the most essential information from the full report so that readers can, in a quick, short read, learn the key points of the full report. An effective ES should provide the reader with: the subject of the full report key points and main ideas any decisions that need to be made (not applicable here) action alternatives with their cost/benefit quantified (not applicable here) recommendations (not applicable here) information on where to find more information if needed For the purposes of this assignment, you are going to write an ES for an oral report. As a rule, the ES is one- tenth the length of the full report, but it should never be longer than it needs to be. Generally speaking, this ES will be about one and a half pages in length. Use this recommendation as a barometer reading: if your report is much shorter than that, then ask yourself if you've included all the pertinent information. If your ES is much longer than a page and a half, read over your report to see if you've included unnecessary details. Your task: Via a Google search, find and download or purchase the following podcast which aired on June 28, 2021: "Savage" Telling Our Twisted Histories. Created and Narrated by Kaniehtiio Horn. CBC Podcasts. 1. The episode is 23:31 minutes long, so tune in when you have time to listen to the full episode, and plan to listen to it at least three times over the next few weeks. 2. As you listen to the report, take notes. 3. Introduce the report as per the samples on Blackboard. 4. Summarize the key points of the report Look for words and phrases that denote important ideas, such as first, next, finally, as a result, central, major, principal, consequently) Create Do not include the opening and closing credits in the report Do not include the "hook" at the beginning of the report. It's purpose is simply to pull in the listener of the full report 5. Create effective headings for the ES Use these headings to create an outline 6. Present information in a consistent order Fill in the outline with key information from the full report If you choose to not use headings (and that's an option), be sure your topic sentences clearly lead the reader from key point to key point 7. Eliminate nonessential details and information Include only the key points Do not include any information that is not in the full report 8. Be concise In what order has the information been presented within the full report? Follow this order within the ES, unless there is another organizational option that would work better ontent: ormat: ubmit your Executive Summary on Blackboard in a standard word-processed format. you bring a rough draft of this assignment to our class session in Week Six, I'll review it with you and nswer any questions you have about content, format, or writing. The ES is typically no more than 10 percent of the full report; as this ratio is more difficult to judge when creating a written ES for an oral report, let conciseness be your guide! Typically you should be able to summarize the report in a page or a page and a half. irading Rubric: Writing/Clarity of Ideas: Your sentences are clear, grammatically correct, and logical Your submission is free of editing and spelling mistakes 5 You have not included the introductory story, if used (as instructed) You have included the most important key points Your summary is easy to understand and is well organized You follow one of the formats provided to you on Blackboard You have introduced the report as per the samples on Blackboard 1 6. Present information in a consistent order Fill in the outline with key information from the full report If you choose to not use headings (and that's an option), be sure your topic sentences clearly lead the reader from key point to key point 7. Eliminate nonessential details and information Include only the key points Do not include any information that is not in the full report 8. Be concise In what order has the information been presented within the full report? Follow this order within the ES, unless there is another organizational option that would work better ontent: ormat: ubmit your Executive Summary on Blackboard in a standard word-processed format. you bring a rough draft of this assignment to our class session in Week Six, I'll review it with you and nswer any questions you have about content, format, or writing. The ES is typically no more than 10 percent of the full report; as this ratio is more difficult to judge when creating a written ES for an oral report, let conciseness be your guide! Typically you should be able to summarize the report in a page or a page and a half. irading Rubric: Writing/Clarity of Ideas: Your sentences are clear, grammatically correct, and logical Your submission is free of editing and spelling mistakes 5 You have not included the introductory story, if used (as instructed) You have included the most important key points Your summary is easy to understand and is well organized You follow one of the formats provided to you on Blackboard You have introduced the report as per the samples on Blackboard 1

Answer rating: 100% (QA)

Executive Summary Savage Telling Our ... View the full answer