Georgia Pacific, a manufacturer of paper products, commissioned a price elasticity study to better understand the pricing power of their Dixie and Dixie Ultra SKUs which compete in the disposable plate category. Dixie Ultra was launched to compete in the "plastic" sub-category and, more specifically, to compete against Solo. The table below shows the elasticities and some additional information. Refer to the table, what are some of the takeaways?

Market Share	Prices	Materials		Bare	Store Brands	Dixie	Hefty	Dixie Ultra	Solo
22%	0.08	Regular Paper	Bare	-2.81	3.5	1.25	1.15	0.85	0.5
31%	0.09	Regular Paper	Store Brands	4.25	-3.05	1	1.25	0.95	0.85
8%	0.15	Coated Paper	Dixie	1.15	0.75	-2.75	1.45	3.75	1.05
6%	0.15	Coated Paper	Hefty	0.9	0.55	0.75	-2.65	0.65	3.75
13%	0.20	Plastic	Dixie Ultra	0.3	0.25	3.14	0.25	-4.25	1.25
10%	0.21	Plastic	Solo	0.1	0.2	0.3	4.15	1.5	-6.25

Answer rating: 100% (QA)

Based on the provided data here are some observations and insights 1 Price elasticity varies across brands and materials Dixie and Hefty have relatively low price elasticity indicating that changes in ... View the full answer