Question: Gerardo wants to develop an Internet - based auction business and is working through the SP process. After establishing his objectives, describing potential market segmentsand

Gerardo wants to develop an Internet

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based auction business and is working through the SP process. After establishing his objectives, describing potential market segmentsand evaluating the attractiveness of each segment, Gerardo now has toMultiple Choicedivide geographic segments into lifestyle groups.differentiate his product line.select a target market.consider future customer loyalty.create a perceptual map.

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