Question: GE's CEO calls you to perform a five forces analysis. If you don't know, GE is a large conglomerate that operates in many sectors ,

GE's CEO calls you to perform a five forces analysis. If you don't know, GE is a large conglomerate that operates in many sectors, including healthcare, aviation, power, renewable energy, and finance.
Your colleague suggests starting the five forces by identifying GE's competitors. Do you agree? Why or why not?

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