Get It There! is a new internet$-$based platform that offers a scheduling service to organizations with logistical challenges. Started in $2014,$

Get It There! has already established itself in the market, with clients ranging from the O$2$ arena in London and Dongtan International Conference Centre in Shanghai, to international ports in the Netherlands and Spain, and a third industry is opening up in construction that organizes the delivery of materials to building sites. The company operates completely online, but the founders were a group of British business graduates, so they started in London. From their initial office based in a shared business space in London Docklands, they have grown to set up three marketing and sales centers, one in London, one in New York and one in Sydney. These offices are small, IT$-$enabled spaces, with two or three hot desks where the local staff can go to consult or work together. Currently, each office has a senior sales executive in charge of two or three client managers and two customer service people who answer online issues and problems, but most staff choose to work remotely. Their main tasks are to identify new clients, sell the platform and then service those clients. The platform is configured to meet each client$$s specific needs, with a discrete webpage entry point allocated to each client. The technical support office is based in Croatia and they build each client their own platform area. The CEO is also the sales director, and there is a financial director and an operations director, but they are based in whichever office is convenient to their current activities.

Get It There! is expanding rapidly. There are so many potential clients in different industries, which can be located anywhere around the world, that the CEO is now struggling to match its resources to meeting the clients$$ needs. Each client requires to be recruited, allocated to a client manager who helps the client to set up the platform allocated to their operation, and then obtain the technical support to configure the platform and booking system, so that all of the raw materials$/$exhibitors$/$ships arrive at their appointed destinations at the correct time without overcrowding, hold$-$ups, delays or failures. The customer service people then are available to answer any questions and help with any problems.

Questions $($to be answered in paragraph format$)$

Discuss if the CEO should concentrate on obtaining clients in new industries or on building operations with the company$$s existing ones, and why?

What skills are required to work in this type of virtual organization?

How should Get It There! structure and motivate its sales$/$client managers?