Getting Started

An executive summary is a powerful component of any formal business report. Many times, it is all that a busy senior executive will read of a report you have written. If after having read the executive summary, they need additional information, your full report would provide the details they may need. Since the final report you are creating is an oral (video) report with visual aids (slide-deck/PowerPoint presentation), your executive summary will serve as a corresponding written document for your chosen organization. Just like your oral (video) presentation, your executive summary should be directed to your audience. It should complement and serve to document what you are providing in your presentation.

Executive Summary to accompany your Final Presentation.(Individual)

Upon successful completion of this assignment, you will be able to:

• Analyze emerging communication opportunities in business.
• Analyze the role of communication in making, influencing, and implementing decisions based upon the Virtuous Business model.
• Analyze organizational barriers that impede communication in decision-making processes.
• Develop effective communication strategies appropriate to defined, professional business situations.
• Communicate feedback.
• Listen to feedback.

Background Information

In a full communication audit, you might be required to provide a more detailed analysis of the data and also supplement your report with all the raw data and information you have collected for your analysis. You might provide examples of communication pieces (advertisements, memos, emails, website & social media pages, etc) that you used to conduct your analysis. You would also provide notes from interviews and focus groups.

A communication audit might also provide samples of new recommended communication methods or campaigns. It might include detailed proposed action items and timelines to assist the organization in implementing the recommendations.

This doesn't mean your presentation or executive summary shouldn't include details - it absolutely should, but the granular elements described above are outside the scope of this project.

Instructions

1. Review the rubric to make sure you understand the criteria for earning your grade.
2. ReviewHow to Write an Executive Summary, with Examples Asana(new tab), article, website, supplemental resource.
3. WatchExecutive Summaries - YouTube(new tab)
4. WatchOverview of an Executive Summary - YouTube(new tab)
5. Executive Summary to accompany your Final Presentation. Question: What am I suppose to include:

This is what I written so far:

The beauty industry has seen tremendous growth in recent years, with more and more entrepreneurs venturing into the business of making people feel beautiful. Imani's Beauty Salon is one such establishment that has been providing beauty services to its customers for several years. As with any business, it is vital to ensure that operations run smoothly while managing finances effectively. This is where an audit report comes into play - a tool companies use to assess their financial health and identify areas where improvements can be made. The audit report of Imani's Beauty Salon revealed several key points and findings that highlight the need for operational improvements and financial management, emphasizing the importance of implementing corrective actions to ensure long-term success. The report indicated that some areas needed improvement, including inventory management, record-keeping practices, payroll processing procedures, expense tracking systems, and tax compliance measures. Of particular concern was the lack of clarity surrounding employee classification as either employees or independent contractors - this ambiguity could result in significant legal repercussions if not addressed promptly. Additionally, there were discrepancies between reported revenue figures and actual income earned due to poor accounting practices. Despite these challenges highlighted in the audit report, findings at Imani's salon are common among small business owners who often need more resources to hire specialized staff or invest heavily in technology infrastructures necessary for efficient day-to-day operations. In light of these results from our evaluation analysis on behalf of Imani's Beauty Salon, we recommend that corrective action steps be taken immediately. Hence, as not only improve their financial performance but also prevent detrimental outcomes resulting from non-compliance issues when applicable laws are violated without appropriate attention."