Getting Started

Read Chapter $8$ in your textbook and watch the "Introduction to Arrivalist: Data, Target Marketing and Tourism interview with Ashley Rice of the Haywood County Tourism Development Authority $($HCTDA$).$

Forum Prompt

Please address the following in your forum response:

$1.$ How has the HCTDA implemented the Arrivalist platform in their Market research and segmentation efforts? Connect to the appropriate steps of the marketing research process $($exhibit $9\mathrm{.}1$ in your textbook$).$

$2.$ What key Arrivalist data points did you find of most interest? Did you find any of the information curated by the platform shocking? Share why or why not.

$3.$ Our textbook highlights the key role big data plays in marketing decision making and the importance of data management systems, most notably Customer Relationship Management $($CRM$)$ systems $($throughout the text, but especially in the next chapter $-$ CH $9.$ While we are looking ahead to our next chapter, connect the HCTDA Arrivalist data collection process to the CRM Simple Flow model $($exhibit $9\mathrm{.}7$ in your textbook$).$ Please reference the process shared by the HCTDA in the interview to each step of the flow model.