Question: Gillette deploys and combines several resources, such as technologies and brand name, to attain unparalleled success in the wet shaving industry. This is an example

Gillette deploys and combines several resources, such as technologies and brand name, to attain unparalleled success in the wet shaving industry. This is an example of their

tangible resources.

strong primary activities.

intangible resources.

organizational capabilities.

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