Give a simulation strategic plan, a paragraph for eachquestion. 1. MARKET RESEARCH a. what is the optimal
Question:
Give a simulation strategic plan, a paragraph for eachquestion.
1. MARKET RESEARCH
a. what is the optimal amount to spend on promotion in the USA?
2. BUSINESS STRATEGY
a. Choose one of the four business-level strategies (e.g. BroadLow-Cost, Focused Differentiation,. . .) If you
chose a focus strategy, what is your focus? If you chose adifferentiation strategy, what is the means by which you willdifferentiate your product? If you chose cost leadership, how willyou achieve cost leadership?
b. How did your market research in the question 1 shape yourselection and execution of your strategy?
3. BUSINESS FUNCTION PLAN
a. Marketing plans to support your chosen businessstrategy
b. Describe your production plans. Include the desired capacityutilization percent, number of factories and their locations, totalcapacity, and projected contracting manufacturing. Make sure thatyour projected output ((production capacity * projected utilizationrate) + contract manufacturing) equals the projected demand fromthe marketing plan.
c. Describe your R&D plans to support your chosen businessstrategy. Include your criteria for releasing a new technologyproduct? Based on these criteria, what rounds will you release newtechnology products?
4. COSTS - (Explain how you derived your estimated contractingand manufacturing costs) Features costs
Management Science The Art of Modeling with Spreadsheets
ISBN: 978-1118582695
4th edition
Authors: Stephen G. Powell, Kenneth R. Baker