Give an example from your experience where this decision-based-on-facts approach was NOT followed, leading to greater issues/problems.
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Give an example from your experience where this "decision-based-on-facts" approach was NOT followed, leading to greater issues/problems. This can either be from your personal life or from your work life. How would things have turned out differently if data, rather than opinions or gut-feeling, had been used to make the decision?
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International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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