1. Give an example of a company whose strategy is value-based pricing. Is this an effective pricing strategy? Discuss.
2. Give an example of a company with a different pricing strategy. Identify the strategy and its success or failure in your own opinion.
3. Discuss partnerships in marketing channels using an example.
4. Provide an example of disintermediation and how this could be a threat.
5. Discuss 3 trends and developments in retailing and wholesaling.
6. Imagine that you are a small online retailer and your business is picking up greatly, especially in some markets. Give a list of products that you sell, who your target market is, how you differentiate and discuss optimal strategies for the 4Ps of marketing for your retail business.