Question
Give an example of a product where the characteristics of the consumer can be analyzed by the psychographic. a. A female who enjoys jogging: b.
Give an example of a product where the characteristics of the consumer can be analyzed by the psychographic.
a. A female who enjoys jogging:
b. Someone who is into a healthy lifestyle:
c. A person who believes that it is important to save the environment:
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Materials and process in manufacturing
Authors: E. Paul DeGarmo, J T. Black, Ronald A. Kohser
9th edition
471656534, 978-0471033066, 471033065, 978-0471656531
