Give feedback on these 2 articles

article 1

I work with a company that handles some of my organization's printing services. They offer other services, and incentivize those services to existing customers because it is easier than attracting new customers. Businesses that have good relationships with their customers have already demonstrated why they would be a good choice for additional services.

The company occasionally reaches out to discuss other services they offer and how they could help make work easier for my users. They avoid cold calls that are just for sales, but are always available to have a conversation about how they could make my job easier. It is clear that they are intentionally trying not to be annoying by upselling and pushing products that are not actually applicable. They do reach out occasionally, but it always feels like a reminder that they are there to help on my time rather than pushing new products. When I have showed interest in other services they are eager and willing to set up meetings and demos to shoe off how they could help. They always work around my schedule and make themselves a resource for me. The company frequently offers benefits and perks to customers, more than I am able to participate because I am in the public sector and not allowed to participate in some of the appreciation events. They have invited the team to sports events and parties, and they also have rooftop lounge at their downtown offices that hosts happy hours. Customers are frequently invited to participate so they can show appreciation. I would continue to do business with this company even just based on their sales practices. Being treated well and like a customer who can be helped rather than a mark to be upsold is a great experience. It shows how being too pushy with existing customers can sour their experience.

article 2

Here is my experience with a local dealership that is a great example for this weeks discussion.

In 2019 it was time to update our family ride. I already had in mind what I wanted. I wanted to downgrade my large SUV for a mid size. I hated driving around a large SUV when I had to go to the city. I loved the look of the Ford Explorer so when I was in the area I stopped into a dealership and told them what I was looking for. I had a couple questions about safety ratings and they were able to answer them for me. They instructed me on what we needed to do as far as paperwork and when we had finished that discussion they got to work finding what I was looking for. They did not have exactly what I wanted on their lot but they made a couple phone calls while I was there and gave me a timeline of when they could get the vehicle. They even offered to deliver it to me. I am about 30 miles away so that made me feel valued. When the transaction was completed they gave me a cute miniature tool kit. It was a screw driver with interchangeable heads in a cute ford tire case. I will most definitely keep doing business with them. They were extremely personable to deal with and worked with my schedule. The paperwork was done fast and they helped me get my new vehicle as fast as they could.