Given below is an example of online technical document. Analyze it with respect to traits of technical writing and Seven Cs of effective communication. Identify the traits and explain how they are present in the given sample. For example, if you think its language is concise, give reason for your answer. The U.K. is gaining in popularity as a great place to start a tech firm. The country is quickly catching up to China on the tech investment front, with VC investments reaching a record of $15 billion in 2020, according to TechNation. A global health crisis notwithstanding, London remained a favorite for investors. U.K. cities made up a fifth of the top 20 European cities, with names such as Oxford, Dublin, Edinburgh and Cambridge rising to the fore in 2020. Bristol proved especially popular among tech investors last year local businesses raked in an impressive $414 million in 2020, making it the third-largest U.K. city for tech investment. The city also has the most fintech startups per head in the U.K. outside London, according to Whitecap's 2019-2020 Ecosystem Report. Efforts by the city's private and public sectors to modernize the city have helped it rank among the top smart cities in the U.K., attracting a bevy of tech entrepreneurs. Its proximity to London has meant that it is a good altemative for founders looking for more affordable stay while letting them tap the capital's financial resources. The University of Bristol also has the largest robotics department in Europe. Use discount code HARBOURSIDE to save 25% off an annual or two-year Extra Crunch membership. This offer is only available to readers in the U.K. and Europe, and expires on August 31, 2021. Bristol is also home to an important startup accelerator, SETsquared. A collaborative effort by the five universities of Bath, Bristol, Exeter, Southampton and Surrey, the accelerator has supported over 4,000 entrepreneurs and helped their startups raise a total of 1.8 billion. Other startup support players include the new Science Creates VC fund, set up by entrepreneur Harry Destecroix, and TechSPARK Engine Shed.