Question: Given that a message is complex as far as comprehension is concerned, the strategy should be to maximize q , Frequency: CPM Reach; GRPs Reach;

Given that a message is complex as far as comprehension is concerned, the strategy should be to maximize
q,
Frequency: CPM
Reach; GRPs
Reach; frequency
Frequency; reach
Given that a message is complex as far as comprehension is

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